Jack of Harts

We had another election last week, and the expected person lost. It emphasizes the trends we saw on election night. One of those trends is that candidates matter. No matter how good your campaign or the movement that supports it, you must pick candidates that can make the electorate passionate about them. If you look at the close campaigns this season, it was almost always the candidate people could be passionate about who won. The astronaut. The pastor. The stroke victim bravely fighting on. Candidates matter. Yes, there are other important issues, but the vessel that carries those issues must be selected carefully, or the issues will lose.